We are a hosting provider and domain name registrar. So we sell website hosting, email services, cloud hosting and a bunch of other things. Alongside all of that we sell domain names. We may not be that big in the grand scheme of things, but within our home market, Ireland, we’re the biggest.
We work with domain name registries from across the globe. We prefer to deal direct if we can.
Over the years we’ve seen some “odd” things with registries. Some of them make very strange assumptions about how things work … at both a technical level and a business level.
However most registry operators, that are professional, are pretty good at communicating with their channel ie. the registrars.
Unfortunately *some* registries still do not “get it”.
Sending your registrars notice of a promotion only 2 working days before it goes live isn’t helpful. In fact it’s downright annoying.
If you expect registrars to make changes to their systems and operations in order to be able to participate in a promotion then you need to give us enough time to make the changes.
Expecting us to simply “drop everything” to focus on one domain extension at short notice simply won’t work.
For most registrars (and hosting providers) domain names and connected services are an important part of our business. But they are a part, an element. They are not the whole. And no one domain name extension is going to be key for most companies.
Sure, if you’re a ccTLD registry you only have one thing to worry about. Your ccTLD. But registries know full well that their registrars have more than one product or service …
Better communication with registrars leads to less friction and a more collaborative working relationship. This leads to more registrations. More registrations gives everyone more revenue. More revenue means there’s more investment etc., etc.,
Bad communication has the completely opposite impact and leaves everyone feeling annoyed and damages relationships…