Research is important. Be that academic, commercial or government led. We need to know how things work and whether or not they work well. You can't build robust policies (or laws) in a vacuum and you need to know how well (or badly) they're working. For us as a company the kind of research we come across most often is that conducted by the various vendors we work with. So, for … [Read more...] about How NOT to do Research With Companies
The key difference between many companies isn't the product or the service they're selling. Many products and services are essentially commodities. It doesn't really matter where you buy them, as their functionality won't change much. What does make a difference in many cases is the people. The customer service. The sales person who you genuinely liked. Humans. People. … [Read more...] about Humans Wanted
Over the past few months business has changed. Dramatically. Many shops are either still closed or are restricting access or limiting it. And a lot of people aren't as happy going out to shop as they were before. Yes, the country is gradually re-opening, but things are far from normal. So how are businesses going to adapt to these changes? How about their … [Read more...] about Get Online and Start Selling!
Internally most of our communication runs via Slack, which we've been running for nearly 3 years now. For interactions with clients we use a number of tools ranging from the traditional phones and emails to live chat, social media channels and face to face meetings at events etc., But these days the number of communication channels we all use on a daily basis is growing … [Read more...] about Communication Channel Overload?
Fiscal prudence is something that most business owners learn fairly quickly. Either you learn to spend (and invest) your money wisely or you will fail. It's that simple. However spending money wisely does not always equate with paying the lowest price. Of course you want to get the best price, but you need to look at the total cost of ownership. And sometimes that means that … [Read more...] about Don’t Get Caught Out With Dodgy Pricing Tactics