We've been advertising our services both online and offline for years. We've even had our logo on the side of a funky car. But until now we'd never ever done outdoor advertising. It's not that I've got an issue with outdoor ads but they really made sense to me when we wanted to advertise something that was very location specific If you're in Carlow town you can see our … [Read more...] about Our First Outdoor Ads Campaign
Over the past few months business has changed. Dramatically. Many shops are either still closed or are restricting access or limiting it. And a lot of people aren't as happy going out to shop as they were before. Yes, the country is gradually re-opening, but things are far from normal. So how are businesses going to adapt to these changes? How about their … [Read more...] about Get Online and Start Selling!
For the past 15+ years we've advertised online, in print and on radio. We'd always wanted to do television, but for a variety of reasons it simply never happened. Now it finally has and here's our first ever television advert which is running on Sky TV in Ireland. We're using their programmatic advertising platform called "Ad Smart" so unless you fit the "persona" we're … [Read more...] about Our First Television Advert is now Live
I've always felt that being as honest and transparent as possible with our clients was the best way to deal with things. If we have issues, which like every company we do, then we need to "own" them and address them. Hosting isn't a terribly "sexy" business, but for a lot of our clients the services we offer are crucial to their business. Stuff will go wrong from time to … [Read more...] about Genuine Honest Reviews Add Value
Earlier this week I was in Portland, Oregon for the cPanel conference. On Wednesday morning I gave the keynote. I'm not sure if cPanel or anyone else recorded it, so in the interim here are my slides: http://www.slideshare.net/blacknightsolutions/make-hosting-sexy My talk wasn't about sex, obviously, but picked up on some of the themes I touched on in this blog post and … [Read more...] about Making Hosting Sexy In Portland