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Hosting Thoughts & Reflections

Hosting Thoughts & Reflections

Sharing thoughts & experiences

marketing

A bit of Radio Advertising

14th August 2023 by Michele 2 Comments

We're currently doing a bit of radio advertising. This isn't the first time we've advertised on radio. We've run a few campaigns in the past, both alone and with industry partners. However this time round we chose to go down a slightly quirkier route. You can listen to the ad here: What say you? Do you like it? Do you hate it? When I came up with the … [Read more...] about A bit of Radio Advertising

Advertising Broadband in Print Media

8th April 2022 by Michele Leave a Comment

I'm a strong believer in advertising in print media. Of course it's all about context. What are you advertising? Who is your ideal buyer? Where can you find them? It's not an exact science and some print ads give very little return. They might help with the mythical "brand awareness", but when you've got a finite advertising budget you have to be very careful where … [Read more...] about Advertising Broadband in Print Media

Our First Outdoor Ads Campaign

12th February 2021 by Michele Leave a Comment

We've been advertising our services both online and offline for years. We've even had our logo on the side of a funky car. But until now we'd never ever done outdoor advertising. It's not that I've got an issue with outdoor ads but they really made sense to me when we wanted to advertise something that was very location specific If you're in Carlow town you can see our … [Read more...] about Our First Outdoor Ads Campaign

Get Online and Start Selling!

23rd June 2020 by Michele Leave a Comment

Over the past few months business has changed. Dramatically. Many shops are either still closed or are restricting access or limiting it. And a lot of people aren't as happy going out to shop as they were before. Yes, the country is gradually re-opening, but things are far from normal. So how are businesses going to adapt to these changes? How about their … [Read more...] about Get Online and Start Selling!

Our First Television Advert is now Live

6th December 2019 by Michele Leave a Comment

screenshot from the first blacknight TV ad

For the past 15+ years we've advertised online, in print and on radio. We'd always wanted to do television, but for a variety of reasons it simply never happened. Now it finally has and here's our first ever television advert which is running on Sky TV in Ireland. We're using their programmatic advertising platform called "Ad Smart" so unless you fit the "persona" we're … [Read more...] about Our First Television Advert is now Live

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Recent Posts

  • A bit of Radio Advertising
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  • How NOT to do Research With Companies
  • Our First Outdoor Ads Campaign
  • Humans Wanted

Recent Comments

  • Michele on A bit of Radio Advertising
  • Grandad on A bit of Radio Advertising
  • Michele on How NOT to do Research With Companies
  • John Berryhill on How NOT to do Research With Companies
  • Come Work With Us! on Humans Wanted

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