For the past 15+ years we’ve advertised online, in print and on radio. We’d always wanted to do television, but for a variety of reasons it simply never happened. Now it finally has and here’s our first ever television advert which is running on Sky TV in Ireland. We’re using their programmatic advertising platform called […]
I’ve always felt that being as honest and transparent as possible with our clients was the best way to deal with things. If we have issues, which like every company we do, then we need to “own” them and address them. Hosting isn’t a terribly “sexy” business, but for a lot of our clients the […]
Earlier this week I was in Portland, Oregon for the cPanel conference. On Wednesday morning I gave the keynote. I’m not sure if cPanel or anyone else recorded it, so in the interim here are my slides: Make Hosting Sexy from Blacknight My talk wasn’t about sex, obviously, but picked up on some of the […]
Earlier this week I was in Stockholm for Nordic Domain Days where I spoke about the challenges and opportunities of marketing .irish. Why’s .irish such an intriguing extension? Well the simple reason is that it “competes” almost directly with the existing country code for Ireland .ie, but has a different value proposition. Here are my […]
This site lives at a .hosting domain name. Not because I didn’t have any suitable .com domain names to use, but because I chose to use an appropriate domain. And by domain I mean the whole thing ie. both sides of the dot. So it made sense, as I pointed out, to opt for a […]
IT is boring. Domains aren’t “sexy” or “exciting” and to be frank anyone who gets excited about a server probably needs to get out more. That may seem to be an odd statement coming from me, but it’s not far from the truth. Hosting is an incredibly important service. Screw it up and people’s websites […]
