I'm a strong believer in advertising in print media. Of course it's all about context. What are you advertising? Who is your ideal buyer? Where can you find them? It's not an exact science and some print ads give very little return. They might help with the mythical "brand awareness", but when you've got a finite advertising budget you have to be very careful where … [Read more...] about Advertising Broadband in Print Media
Research is important. Be that academic, commercial or government led. We need to know how things work and whether or not they work well. You can't build robust policies (or laws) in a vacuum and you need to know how well (or badly) they're working. For us as a company the kind of research we come across most often is that conducted by the various vendors we work with. So, for … [Read more...] about How NOT to do Research With Companies
We've been advertising our services both online and offline for years. We've even had our logo on the side of a funky car. But until now we'd never ever done outdoor advertising. It's not that I've got an issue with outdoor ads but they really made sense to me when we wanted to advertise something that was very location specific If you're in Carlow town you can see our … [Read more...] about Our First Outdoor Ads Campaign
The key difference between many companies isn't the product or the service they're selling. Many products and services are essentially commodities. It doesn't really matter where you buy them, as their functionality won't change much. What does make a difference in many cases is the people. The customer service. The sales person who you genuinely liked. Humans. People. … [Read more...] about Humans Wanted
Over the past few months business has changed. Dramatically. Many shops are either still closed or are restricting access or limiting it. And a lot of people aren't as happy going out to shop as they were before. Yes, the country is gradually re-opening, but things are far from normal. So how are businesses going to adapt to these changes? How about their … [Read more...] about Get Online and Start Selling!