I'm a strong believer in advertising in print media. Of course it's all about context. What are you advertising? Who is your ideal buyer? Where can you find them? It's not an exact science and some print ads give very little return. They might help with the mythical "brand awareness", but when you've got a finite advertising budget you have to be very careful where … [Read more...] about Advertising Broadband in Print Media
marketing
Putting a Positive Spin on GDPR
The General Data Protection Regulation (GDPR) comes into force in a couple of weeks and so companies around the world are swamping our inboxes with updates to their terms of service. While dealing with GDPR can be a "pain" at many levels, there are definitely some positive aspects to it. Under GDPR consumers get more control over their data and how companies get to handle … [Read more...] about Putting a Positive Spin on GDPR
Making Hosting Sexy In Portland
Earlier this week I was in Portland, Oregon for the cPanel conference. On Wednesday morning I gave the keynote. I'm not sure if cPanel or anyone else recorded it, so in the interim here are my slides: http://www.slideshare.net/blacknightsolutions/make-hosting-sexy My talk wasn't about sex, obviously, but picked up on some of the themes I touched on in this blog post and … [Read more...] about Making Hosting Sexy In Portland
Hear Me Speak At cPanel’s Conference In Portland
I've been invited to speak at the upcoming cPanel conference in Portland, Oregon. The conference, which takes place between October 3rd and October 5th, will cover a range of topics of interest to cPanel users and web hosting providers in general. So what will I be speaking on? My keynote is entitled: "How Can You Make Hosting Sexy?" No, it won't be about sex, porn or … [Read more...] about Hear Me Speak At cPanel’s Conference In Portland
Using Another “New” Domain To Promote Our Vacancies
As I mentioned recently, we're currently hiring for a number of roles, with more in the pipeline. One of the things we've done a terrible job of in the past is promoting ourselves as an employer. It's something we've been working on addressing (a topic I'll return to soon I hope!) So one of the things we will be doing in the next short while is launching a dedicated … [Read more...] about Using Another “New” Domain To Promote Our Vacancies