I’m a strong believer in advertising in print media. Of course it’s all about context.
What are you advertising?
Who is your ideal buyer?
Where can you find them?
It’s not an exact science and some print ads give very little return. They might help with the mythical “brand awareness”, but when you’ve got a finite advertising budget you have to be very careful where you spend every Euro.
In the Irish market there are a national newspapers, regionals and locals. And there’s also the free ones that get shoved through your letterbox whether you want them or not.
At the moment one of the services that we’ve been focussing on is broadband. Unlike most of the services we offer our broadband services is for both domestic and business use. Sure, we tend to make more money from the business broadband clients, but the lines between the two cohorts have got quite fuzzy over the last couple of years. Whereas prior to the pandemic only a subset of people worked from home these days remote work and hybrid setups are commonplace. A year ago they were *the* only way for many people to work.
So here’s the ad copy we’re using in print media in Ireland:
We’ve been iterating on the imagery we’re using for our ads in general and we’re firm believers in keeping them as light on text as possible. As for the imagery, I’d hope that what we’re trying for is fairly self-evident.
We’ll probably continue to iterate on the ad artwork.