• Skip to main content
  • Skip to primary sidebar
Hosting Thoughts & Reflections

Hosting Thoughts & Reflections

Sharing thoughts & experiences

Advertising Broadband in Print Media

8th April 2022 by Michele Leave a Comment

It's only fair to share...Share on facebook
Facebook
0
Share on google
Google
Share on twitter
Twitter
Share on linkedin
Linkedin
0

I’m a strong believer in advertising in print media. Of course it’s all about context.

What are you advertising?

Who is your ideal buyer?

Where can you find them?

It’s not an exact science and some print ads give very little return. They might help with the mythical “brand awareness”, but when you’ve got a finite advertising budget you have to be very careful where you spend every Euro.

In the Irish market there are a national newspapers, regionals and locals. And there’s also the free ones that get shoved through your letterbox whether you want them or not.

We

At the moment one of the services that we’ve been focussing on is broadband. Unlike most of the services we offer our broadband services is for both domestic and business use. Sure, we tend to make more money from the business broadband clients, but the lines between the two cohorts have got quite fuzzy over the last couple of years. Whereas prior to the pandemic only a subset of people worked from home these days remote work and hybrid setups are commonplace. A year ago they were *the* only way for many people to work.

So here’s the ad copy we’re using in print media in Ireland:

We’ve been iterating on the imagery we’re using for our ads in general and we’re firm believers in keeping them as light on text as possible. As for the imagery, I’d hope that what we’re trying for is fairly self-evident.

We’ll probably continue to iterate on the ad artwork.

It's only fair to share...Share on facebook
Facebook
0
Share on google
Google
Share on twitter
Twitter
Share on linkedin
Linkedin
0

Filed Under: marketing Tagged With: broadband, marketing

Michele Neylon is the founder and managing director of Ireland’s largest registrar and hosting provider Blacknight.
Michele is an active and often outspoken member of the Internet industry both in his native Ireland and internationally.
He is actively involved in Internet policy development, and has served as a member of ICANN’s GNSO Council as a representative of domain registrars. He is also involved with policy development for several domain registries, including .IE, .EU and .US. He previously served as chair of i2Coalition and is a member of the Names and Numbers Steering committee of eco. Michele received the Irish Internet Association Net Visionary Award in 2013 and was named one of Ireland’s 30 Technology Disruptors at The Spiders Awards in 2019.

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Recent Posts

  • Advertising Broadband in Print Media
  • How NOT to do Research With Companies
  • Our First Outdoor Ads Campaign
  • Humans Wanted
  • Get Online and Start Selling!

Recent Comments

  • Michele on How NOT to do Research With Companies
  • John Berryhill on How NOT to do Research With Companies
  • Come Work With Us! on Humans Wanted
  • Announcing the Blacknight Black Friday Domain Deals! on Don’t Get Caught Out With Dodgy Pricing Tactics
  • Why We're Giving Away .IE or .COM Domains for Free on Don’t Get Caught Out With Dodgy Pricing Tactics

Blogs

  • Michele's Personal Blog

Other Sites

  • Avalon Holdings
  • Blacknight Blog
  • Blacknight Hosting & Domains
  • Blacknight Technical Blog

Copyright © 2023 · Magazine Pro on Genesis Framework · WordPress · Log in