We’re currently doing a bit of radio advertising. This isn’t the first time we’ve advertised on radio. We’ve run a few campaigns in the past, both alone and with industry partners.
However this time round we chose to go down a slightly quirkier route.
You can listen to the ad here:
What say you?
Do you like it?
Do you hate it?
When I came up with the company name over 20 years ago it was heavily influenced by my life long fascination with knights on horseback and of course a fixation with the Arthurian legends. We’ve played around with the iconography quite a bit over the years, but this is the first time we’ve really gone to town on it for a radio ad.
(Of course the first time I did get to meet an actual knight I was sorely disappointed but that’s another story entirely … )