Earlier this week I was in Portland, Oregon for the cPanel conference. On Wednesday morning I gave the keynote.
I’m not sure if cPanel or anyone else recorded it, so in the interim here are my slides:
My talk wasn’t about sex, obviously, but picked up on some of the themes I touched on in this blog post and expanded on them quite a bit.
As you can see from the deck I’ve taken examples from our own marketing activities as well as those of Pornhub and Ryanair. Why? Because they’re clever.
Sometimes you can get more coverage talking about everything except what you are actually selling ..
[…] example, for us at Blacknight, servers, data centres, domains and cloud services are ‘sexy’ because our customers build on our platform to fulfill their own sexy dreams, and those of their […]