Earlier this week I was in Stockholm for Nordic Domain Days where I spoke about the challenges and opportunities of marketing .irish. Why's .irish such an intriguing extension? Well the simple reason is that it "competes" almost directly with the existing country code for Ireland .ie, but has a different value proposition. Here are my slides from … [Read more...] about Marketing Two “Competing” Domain Extensions In The Same Market
This site lives at a .hosting domain name. Not because I didn't have any suitable .com domain names to use, but because I chose to use an appropriate domain. And by domain I mean the whole thing ie. both sides of the dot. So it made sense, as I pointed out, to opt for a new TLD, as the domain extension itself holds meaning. Real meaning. By day we try to sell domains and … [Read more...] about Exposing New TLDs Via Usage
IT is boring. Domains aren't "sexy" or "exciting" and to be frank anyone who gets excited about a server probably needs to get out more. That may seem to be an odd statement coming from me, but it's not far from the truth. Hosting is an incredibly important service. Screw it up and people's websites and businesses stop working. But like a lot of things it needs to … [Read more...] about How Can You Make Hosting Sexy?
I had my reasons for launching this site, which I touched on in my first post. But what about the choice of domain? I could have easily used a sub-domain off blacknight.com or any one of hundreds of other domains either myself or the company hold. But instead I chose ceo.hosting and it wasn't accidental. Anyone who knows me well enough probably knows that while I might … [Read more...] about Why I’m Using A .Hosting Domain