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Hosting Thoughts & Reflections

Hosting Thoughts & Reflections

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Hear Me Speak At cPanel’s Conference In Portland

27th August 2016 by Michele Leave a Comment

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I’ve been invited to speak at the upcoming cPanel conference in Portland, Oregon. The conference, which takes place between October 3rd and October 5th, will cover a range of topics of interest to cPanel users and web hosting providers in general.

So what will I be speaking on?

My keynote is entitled: “How Can You Make Hosting Sexy?”

No, it won’t be about sex, porn or anything like that. It’ll be all about marketing hosting and related services. To give you a taste of what I’ll be talking about have a read of my post from last year. I’ll be expanding on that quite a bit.

As I’ve said repeatedly, hosting and domains aren’t terribly exciting for most people. And the market is increasingly competitive. Marketing your services these days is a lot harder than it was a few years ago.

How can you make your company stand out?

How can you engage with both existing customers and potential clients?

How can you differentiate yourself in a crowded marketplace?

Can you compete against “mega” hosting providers and registrars that can outspend you?

I’ll try to offer a few ideas and insights into different approaches to marketing and engagement.

If you’re thinking of heading to Portland for the event and want to meet up let me know!

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Filed Under: events Tagged With: conferences, cpanel, domains, events, hosting, marketing

Michele Neylon is the founder and managing director of Ireland’s largest registrar and hosting provider Blacknight.
Michele is an active and often outspoken member of the Internet industry both in his native Ireland and internationally.
He is actively involved in Internet policy development, and has served as a member of ICANN’s GNSO Council as a representative of domain registrars. He is also involved with policy development for several domain registries, including .IE, .EU and .US. He previously served as chair of i2Coalition and is a member of the Names and Numbers Steering committee of eco. Michele received the Irish Internet Association Net Visionary Award in 2013 and was named one of Ireland’s 30 Technology Disruptors at The Spiders Awards in 2019.

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