I’ve been invited to speak at the upcoming cPanel conference in Portland, Oregon. The conference, which takes place between October 3rd and October 5th, will cover a range of topics of interest to cPanel users and web hosting providers in general.
So what will I be speaking on?
My keynote is entitled: “How Can You Make Hosting Sexy?”
No, it won’t be about sex, porn or anything like that. It’ll be all about marketing hosting and related services. To give you a taste of what I’ll be talking about have a read of my post from last year. I’ll be expanding on that quite a bit.
As I’ve said repeatedly, hosting and domains aren’t terribly exciting for most people. And the market is increasingly competitive. Marketing your services these days is a lot harder than it was a few years ago.
How can you make your company stand out?
How can you engage with both existing customers and potential clients?
How can you differentiate yourself in a crowded marketplace?
Can you compete against “mega” hosting providers and registrars that can outspend you?
I’ll try to offer a few ideas and insights into different approaches to marketing and engagement.
If you’re thinking of heading to Portland for the event and want to meet up let me know!