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Hosting Thoughts & Reflections

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Our First Television Advert is now Live

6th December 2019 by Michele Leave a Comment

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For the past 15+ years we’ve advertised online, in print and on radio. We’d always wanted to do television, but for a variety of reasons it simply never happened.

Now it finally has and here’s our first ever television advert which is running on Sky TV in Ireland. We’re using their programmatic advertising platform called “Ad Smart” so unless you fit the “persona” we’re targetting you won’t see the advert. It’s an interesting system which you can read more about here.

It’s one of our clients who has been using our services. It’s not a paid actor and it’s totally real.

One of the key things I wanted when we were working on the brief for this advert was to emphasise that getting online and running a business online can be done from anywhere. As long as you have a decent internet connection then there’s no reason why you cannot have an online presence. None.

You don’t need to be a geek. You don’t need to be a skilled designer.

All you need is an idea and a bit of time to set up your online presence.

And we’ll even give you the domain name for free!

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Filed Under: marketing Tagged With: advertising, television, video

Michele Neylon is the founder and managing director of Ireland’s largest registrar and hosting provider Blacknight.
Michele is an active and often outspoken member of the Internet industry both in his native Ireland and internationally.
He is actively involved in Internet policy development, and has served as a member of ICANN’s GNSO Council as a representative of domain registrars. He is also involved with policy development for several domain registries, including .IE, .EU and .US. He previously served as chair of i2Coalition and is a member of the Names and Numbers Steering committee of eco. Michele received the Irish Internet Association Net Visionary Award in 2013 and was named one of Ireland’s 30 Technology Disruptors at The Spiders Awards in 2019.

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