This afternoon I was invited to give a talk to the members of INEX in Dublin. With the upcoming ICANN meeting scheduled to take place here next month my topic was focussed on encouraging people to participate and maybe even attend in person! Here are my slides from today: If you're interested in attending the upcoming ICANN meeting in October 2025 you can find full … [Read more...] about Why Being in the Room Matters
A bit of Radio Advertising
We're currently doing a bit of radio advertising. This isn't the first time we've advertised on radio. We've run a few campaigns in the past, both alone and with industry partners. However this time round we chose to go down a slightly quirkier route. You can listen to the ad here: What say you? Do you like it? Do you hate it? When I came up with the … [Read more...] about A bit of Radio Advertising
Advertising Broadband in Print Media
I'm a strong believer in advertising in print media. Of course it's all about context. What are you advertising? Who is your ideal buyer? Where can you find them? It's not an exact science and some print ads give very little return. They might help with the mythical "brand awareness", but when you've got a finite advertising budget you have to be very careful where … [Read more...] about Advertising Broadband in Print Media
How NOT to do Research With Companies
Research is important. Be that academic, commercial or government led. We need to know how things work and whether or not they work well. You can't build robust policies (or laws) in a vacuum and you need to know how well (or badly) they're working. For us as a company the kind of research we come across most often is that conducted by the various vendors we work with. So, for … [Read more...] about How NOT to do Research With Companies
Our First Outdoor Ads Campaign
We've been advertising our services both online and offline for years. We've even had our logo on the side of a funky car. But until now we'd never ever done outdoor advertising. It's not that I've got an issue with outdoor ads but they really made sense to me when we wanted to advertise something that was very location specific If you're in Carlow town you can see our … [Read more...] about Our First Outdoor Ads Campaign