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Hosting Thoughts & Reflections

Hosting Thoughts & Reflections

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Why I’m Using A .Hosting Domain

28th September 2015 by Michele 2 Comments

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Black Knight, Chess Piece On A Wooden Table

I had my reasons for launching this site, which I touched on in my first post.

But what about the choice of domain?

I could have easily used a sub-domain off blacknight.com or any one of hundreds of other domains either myself or the company hold.

But instead I chose ceo.hosting and it wasn’t accidental. Anyone who knows me well enough probably knows that while I might do things quite spontaneously there’s usually a rationale.

With the launch of new TLDs (the bit on the right of the dot) there are now literally hundreds of domain extensions to choose from.

But not all domain extensions were created equal.

As CEO I could have chosen to use a .ceo domain. I could have. I didn’t and I can’t imagine a reality in which I would want to. I think the .ceo top level domain is a horrible and totally pointless domain extension. If you’re CEO and you’re anyway sane you probably already have a good domain. And being CEO is just part of your identity. It doesn’t define you. Why on earth would you need a .ceo domain? To remind people who you are? To compensate for some other inadequacy?

Now I work in hosting and domains. So choosing a domain name that went well with my chosen profession and industry made perfect sense to me. I grabbed a couple of .hosting domains a couple of months back that I liked, though I wasn’t 100% sure what I was going to do with them at the time.

So when I decided to launch this site I looked at which domains I had and chose the one that I felt most appropriate.

And that’s one of the cool things about having hundreds of domain extensions to choose from:

  • you can choose a domain extension that relates to your business / profession / sector / industry / vertical
  • you can find a shorter or catchier domain name
  • the domain extension probably has meaning – it’s not just a couple of characters on the right of the dot, it now has some semantic value

What do you think of the choice of domain name? Let me know via the comments 🙂

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Filed Under: domains Tagged With: branding, domains, grammar, language, linguistics, marketing, registrars, registries

Michele Neylon is the founder and managing director of Ireland’s largest registrar and hosting provider Blacknight.
Michele is an active and often outspoken member of the Internet industry both in his native Ireland and internationally.
He is actively involved in Internet policy development, and has served as a member of ICANN’s GNSO Council as a representative of domain registrars. He is also involved with policy development for several domain registries, including .IE, .EU and .US. He previously served as chair of i2Coalition and is a member of the Names and Numbers Steering committee of eco. Michele received the Irish Internet Association Net Visionary Award in 2013 and was named one of Ireland’s 30 Technology Disruptors at The Spiders Awards in 2019.

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Comments

  1. Dietmar Stefitz says

    28th September 2015 at 4:29 pm

    Michele, you are always one step ahead of others.
    I think with ceo.hosting you are a mile ahead.

    Please write some inside stories about the life of a CEO in a Hosting Company.
    I am sure we will have lot’s of fun reading them.

    Reply
    • Michele says

      28th September 2015 at 7:23 pm

      Dietmar
      Thanks 🙂
      I’m hoping to talk about some of the issues and challenges we face. But with any blog I find it takes time to find the right “voice” so the first few posts will probably be a bit random.

      Thanks for your comment

      Michele

      Reply

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