Earlier this week I was in Stockholm for Nordic Domain Days where I spoke about the challenges and opportunities of marketing .irish. Why's .irish such an intriguing extension? Well the simple reason is that it "competes" almost directly with the existing country code for Ireland .ie, but has a different value proposition. Here are my slides from … [Read more...] about Marketing Two “Competing” Domain Extensions In The Same Market
Archives for November 2015
Exposing New TLDs Via Usage
This site lives at a .hosting domain name. Not because I didn't have any suitable .com domain names to use, but because I chose to use an appropriate domain. And by domain I mean the whole thing ie. both sides of the dot. So it made sense, as I pointed out, to opt for a new TLD, as the domain extension itself holds meaning. Real meaning. By day we try to sell domains and … [Read more...] about Exposing New TLDs Via Usage