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Staff Newsletter Alive And Kicking

26th October 2015 by Michele Leave a Comment

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One of the issues I spoke about in an earlier post was internal communication.

It’s something we’ve been discussing this a lot internally and so we’ve started taking tangible actions. I suspect, like many other things, that we’ll iterate quite a bit over the coming weeks and months. The key thing is that we are taking action and working on improving things.

So without further ado, meet the Blacknight internal staff newsletter:

blacknight-staff-newsletter-header

 

One of our sales team volunteered to manage it, which means that it’ll actually get written and sent every week.

The content so far is pretty simple with a mix of “internal” vs “external” news ie. things that are specific to our staff like HR and events etc., that we are involved with as a company.

I wasn’t sure how well an email newsletter to staff would go down. While I suspected some people would actively read it and use it some of our staff had expressed clear dislike of emails, as they get so many of them already.

However I was pleasantly surprised by the data:

staff-newsletter-stats

A 100% open rate? That’s not something you see every day!

Whether it’ll maintain that kind of open rate moving forward or not remains to be seen, but as long as a reasonable percentage of our staff are opening and reading it then it’s doing its job. Communicating.

 

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Filed Under: General Tagged With: communication, email, employees, staff

Michele Neylon is the founder and managing director of Ireland’s largest registrar and hosting provider Blacknight.
Michele is an active and often outspoken member of the Internet industry both in his native Ireland and internationally.
He is actively involved in Internet policy development, and has served as a member of ICANN’s GNSO Council as a representative of domain registrars. He is also involved with policy development for several domain registries, including .IE, .EU and .US. He previously served as chair of i2Coalition and is a member of the Names and Numbers Steering committee of eco. Michele received the Irish Internet Association Net Visionary Award in 2013 and was named one of Ireland’s 30 Technology Disruptors at The Spiders Awards in 2019.

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