The key difference between many companies isn't the product or the service they're selling. Many products and services are essentially commodities. It doesn't really matter where you buy them, as their functionality won't change much. What does make a difference in many cases is the people. The customer service. The sales person who you genuinely liked. Humans. People. … [Read more...] about Humans Wanted
Get Online and Start Selling!
Over the past few months business has changed. Dramatically. Many shops are either still closed or are restricting access or limiting it. And a lot of people aren't as happy going out to shop as they were before. Yes, the country is gradually re-opening, but things are far from normal. So how are businesses going to adapt to these changes? How about their … [Read more...] about Get Online and Start Selling!
Business As Usual?
We've always been a bit cautious about emailing our clients. We all hate our inboxes being swamped with useless emails that don't add any "value". However in the current situation we felt that we needed to let our clients know what we were doing and what, if any, impact the current situation was having on us. As I tried to articulate in a recent blog post on the company … [Read more...] about Business As Usual?
Our First Television Advert is now Live
For the past 15+ years we've advertised online, in print and on radio. We'd always wanted to do television, but for a variety of reasons it simply never happened. Now it finally has and here's our first ever television advert which is running on Sky TV in Ireland. We're using their programmatic advertising platform called "Ad Smart" so unless you fit the "persona" we're … [Read more...] about Our First Television Advert is now Live
Dealing with DNS Abuse is NOT a “Freedom of Speech” or “Censorship” Issue
Late last week my company joined with some of the biggest names in the internet industry in announcing our adoption of a framework (PDF) on addressing DNS abuse. For many of us the framework formally codifies what our businesses have been doing and, in some respects, it's actually less stringent than what many of us do on a daily basis. While most of the feedback we've … [Read more...] about Dealing with DNS Abuse is NOT a “Freedom of Speech” or “Censorship” Issue