Earlier this week I was in Stockholm for Nordic Domain Days where I spoke about the challenges and opportunities of marketing .irish. Why's .irish such an intriguing extension? Well the simple reason is that it "competes" almost directly with the existing country code for Ireland .ie, but has a different value proposition. Here are my slides from … [Read more...] about Marketing Two “Competing” Domain Extensions In The Same Market
Exposing New TLDs Via Usage
This site lives at a .hosting domain name. Not because I didn't have any suitable .com domain names to use, but because I chose to use an appropriate domain. And by domain I mean the whole thing ie. both sides of the dot. So it made sense, as I pointed out, to opt for a new TLD, as the domain extension itself holds meaning. Real meaning. By day we try to sell domains and … [Read more...] about Exposing New TLDs Via Usage
Staff Newsletter Alive And Kicking
One of the issues I spoke about in an earlier post was internal communication. It's something we've been discussing this a lot internally and so we've started taking tangible actions. I suspect, like many other things, that we'll iterate quite a bit over the coming weeks and months. The key thing is that we are taking action and working on improving things. So without … [Read more...] about Staff Newsletter Alive And Kicking
Freedom Of Speech In Ireland Is A Myth
I love my country. I'm proud of it a lot of the time. But when it comes to some of this country's legislation I feel ashamed. Irish law when it comes to "freedom of speech" is a bit of a joke. (Disclaimer: I am not a lawyer nor am I a qualified solicitor or barrister, so this is purely my personal opinion) As a hosting provider we host a LOT of websites. The bulk of … [Read more...] about Freedom Of Speech In Ireland Is A Myth
Killing Products Is Good
Hosting providers like us offer a lot of different products and services. Some are popular, some aren't. Some fill an obvious gap, while others target the "long tail". The "long tail" is fascinating, but I digress. At the moment we are conducting an in-depth review of how we do things. Why? Because it's long overdue. Any business that wants to survive, thrive and prosper … [Read more...] about Killing Products Is Good