For the past 15+ years we've advertised online, in print and on radio. We'd always wanted to do television, but for a variety of reasons it simply never happened. Now it finally has and here's our first ever television advert which is running on Sky TV in Ireland. We're using their programmatic advertising platform called "Ad Smart" so unless you fit the "persona" we're … [Read more...] about Our First Television Advert is now Live
marketing
Genuine Honest Reviews Add Value
I've always felt that being as honest and transparent as possible with our clients was the best way to deal with things. If we have issues, which like every company we do, then we need to "own" them and address them. Hosting isn't a terribly "sexy" business, but for a lot of our clients the services we offer are crucial to their business. Stuff will go wrong from time to … [Read more...] about Genuine Honest Reviews Add Value
Making Hosting Sexy In Portland
Earlier this week I was in Portland, Oregon for the cPanel conference. On Wednesday morning I gave the keynote. I'm not sure if cPanel or anyone else recorded it, so in the interim here are my slides: http://www.slideshare.net/blacknightsolutions/make-hosting-sexy My talk wasn't about sex, obviously, but picked up on some of the themes I touched on in this blog post and … [Read more...] about Making Hosting Sexy In Portland
Marketing Two “Competing” Domain Extensions In The Same Market
Earlier this week I was in Stockholm for Nordic Domain Days where I spoke about the challenges and opportunities of marketing .irish. Why's .irish such an intriguing extension? Well the simple reason is that it "competes" almost directly with the existing country code for Ireland .ie, but has a different value proposition. Here are my slides from … [Read more...] about Marketing Two “Competing” Domain Extensions In The Same Market
Exposing New TLDs Via Usage
This site lives at a .hosting domain name. Not because I didn't have any suitable .com domain names to use, but because I chose to use an appropriate domain. And by domain I mean the whole thing ie. both sides of the dot. So it made sense, as I pointed out, to opt for a new TLD, as the domain extension itself holds meaning. Real meaning. By day we try to sell domains and … [Read more...] about Exposing New TLDs Via Usage