I've always felt that being as honest and transparent as possible with our clients was the best way to deal with things. If we have issues, which like every company we do, then we need to "own" them and address them. Hosting isn't a terribly "sexy" business, but for a lot of our clients the services we offer are crucial to their business. Stuff will go wrong from time to … [Read more...] about Genuine Honest Reviews Add Value
marketing
Making Hosting Sexy In Portland
Earlier this week I was in Portland, Oregon for the cPanel conference. On Wednesday morning I gave the keynote. I'm not sure if cPanel or anyone else recorded it, so in the interim here are my slides: http://www.slideshare.net/blacknightsolutions/make-hosting-sexy My talk wasn't about sex, obviously, but picked up on some of the themes I touched on in this blog post and … [Read more...] about Making Hosting Sexy In Portland
Marketing Two “Competing” Domain Extensions In The Same Market
Earlier this week I was in Stockholm for Nordic Domain Days where I spoke about the challenges and opportunities of marketing .irish. Why's .irish such an intriguing extension? Well the simple reason is that it "competes" almost directly with the existing country code for Ireland .ie, but has a different value proposition. Here are my slides from … [Read more...] about Marketing Two “Competing” Domain Extensions In The Same Market
Exposing New TLDs Via Usage
This site lives at a .hosting domain name. Not because I didn't have any suitable .com domain names to use, but because I chose to use an appropriate domain. And by domain I mean the whole thing ie. both sides of the dot. So it made sense, as I pointed out, to opt for a new TLD, as the domain extension itself holds meaning. Real meaning. By day we try to sell domains and … [Read more...] about Exposing New TLDs Via Usage
How Can You Make Hosting Sexy?
IT is boring. Domains aren't "sexy" or "exciting" and to be frank anyone who gets excited about a server probably needs to get out more. That may seem to be an odd statement coming from me, but it's not far from the truth. Hosting is an incredibly important service. Screw it up and people's websites and businesses stop working. But like a lot of things it needs to … [Read more...] about How Can You Make Hosting Sexy?